I think the one thing that sets Brady’s Equipment apart from the competition is our service team. Our service team is, in my opinion, second to none in maintaining that equipment. Let’s be honest, at the end of the day we are still shoving a tree through a piece of machinery. There’s going to be issues, there’s going to be failures, there’s going to be breakdowns. It’s how we handle those that separates us from the competition. There’s no manufacturer that could come in here and say, “I promise you’re never going to have a paper jam, you’re never gonna have an issue, everything is going to work flawlessly.”
At the end of the day, our goal is to make sure that that customer is up and running as much of the time as they possibly can be. That’s where our service really sets us apart. It gives us the opportunity to make sure that those customers are up and running over 90 percent of the time on all of their devices.
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